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A $1.2 Billion Lesson In Branding From Yammer’s CPO: Be Unforgettable

While much can be said on the reasons behind Yammer’s success, one has to wonder if the network would have seen as much traction if they would have stuck to their original name, “Workfeed.”

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Gliph: Turn Your Digital Identity Into An Ice Cream Cone

Imagine meeting someone for the first time before the era of smartphones and social media. You have to get to know them slowly because you can’t Google them. A new identity app, Gliph, aims to recreate this natural connection.

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St. Louis Gives $50K To Startups [Video]

Looking to transform downtown St. Louis into a technology hub, the non-profit organization, ‘Arch Grants’ awarded 15 grants to startups of $50,000 each

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CityMaps Now Charting The Chicago Area

After adding Boston last week, social mapping startup CityMaps has now expanded the service into the Chicago area.

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Brand Blitzkrieg! Smart Tools For Smart Names

Brand names need to be relevant and functional. Here are three tools to help you brainstorm and research names for max recognition and online real estate.

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Vero Founder Wants To Hit Email Marketing “Sweet Spot”

Vero wants to cash in on a “sweet spot” between direct marketing and promotional email messages.

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New York Legal Experts Warn Against Dangers Of Crowdfunding For Startups

Think that the new crowdfunding law wil help your startup get free and easy money? Not so fast, according to New York’s top legal and accounting experts.

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Meet The Boston Startup That Helps Ads Go Viral

A Boston-based startup says it can work with advertisers to turn promotional clips into viral sensations on the social web, but the company’s founder says that it’s more about brand engagement than mind control.

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Unrabble: Revolutionizing How Companies Search For Candidates

Florida-based hiring solution Unrabble launched its resume-alternative service in September of last year — a new hiring solution looking to change the game by allowing businesses to smartly search rich profiles instead of traditional resumés.

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The Burrito Printer Is Only The Beginning

A much-talked-about 3D printer designed specifically to fabricate burritos is just a stepping off point for recent NYU graduate Marko Manriquez, who hopes to use the technology to research gastronomic science, economic inequality and culinary arts.

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