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From Instagram To Instabrand: Startup Helps Marketers Make Most Of Platform

While Eric Dahan, now CEO of Instabrand, was working on another project and finishing college, his brother Alex was busy promoting a new denim line.  What Alex learned somewhat accidentally is now the beginning of...  [Read More]

UMSL Digital Media Marketing Conference Continues…Even In The Dark (A...

A power outage didn’t stop today’s UMSL Digital Media Marketing Conference or keep attendees from sharing key insights. [View the story “We’re At The UMSL Digital Media Marketing Conference (Afternoon Session!)” on Storify]  [Read More]

We’re At The UMSL Digital Media Marketing Conference (Morning Session...

The morning session is in the books at the UMSL Digital Media Marketing Conference.  Here’s a round-up of a few key insights from the morning’s speakers.  We’ll be back this afternoon for round two! Stay...  [Read More]

The Truth About Internet Marketing Part 2: SEO Is A Scam

(Part 2 of a 3 Part Series – Read Part 1 here) By Brad Urani It wasn’t always a scam, it just stopped working on April 24th, 2012. That was the day Google released an...  [Read More]

The Truth About Internet Marketing (Part 1)

(Part 1 of a 3 Part Series)   by Brad Urani There’s a misconception commonly held by the less technical among us that Internet marketing is somehow easier than traditional marketing. Intuitively it makes sense:...  [Read More]

CMA Music Festival Sponsors Offer Fun Activities In Fan Alley

The 2013 CMA Music Festival wrapped up its 42nd year on Sunday, June 9 here in Nashville, Tennessee. Each year, thousands of country music fans descend upon Nashville for the four-day fan fair to see...  [Read More]

8 Ways to Fill the Seats of Your Next Big Virtual Event

Members of the Young Entrepreneur Council share their best tips for marketing a large-scale virtual event successfully.  [Read More]

Meebo Slow Cooked To $100 Million Sale

Online chat client Meebo grew organically, relying on word of mouth and a deliberately-paced test phase to maintain a stable trajectory, according to co-founder Seth Sternberg. That strategy paid off this week, when Google acquired the service for a reported $100 million.  [Read More]

Tweet Content Is Now Fair Game For Targeted Ad Placements

New York-based LocalResponse is testing a new targeted advertising initiative that will offer new banner ads based on keywords in social network engagement.   [Read More]

Seth Godin, Gary Vaynerchuk, And Others Chart The Demise of Mass Marketing

Let’s face it, the primary reason you go to a conference named The Art of Marketing is to hear provocative ideas like the one in this article’s title. In the process, you’re presented with some compelling...  [Read More]