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Bake Your New Neighbors Cookies, And Invite Them To Nextdoor

Nextdoor co-founder Nirav Tolia said that many users want to reclaim the intimate social connections associated with physical spaces.

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What Kind Of Marketing Is Right For Your Business? Social Vs. Traditional [Infographic]

This infographic illustrates the cost and reach comparisons of traditional media advertising with social media marketing.

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Mocial is the New Social: Picking Howard Tullman’s Brain

How do we even begin to describe “mocial” to our grandparents? Could we ever really expound it? A mix of mobile + local + social, the term encompasses universal human concepts (“social,” “local,” the like) with vastly different connotations than their historical predecessors.

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A $1.2 Billion Lesson In Branding From Yammer’s CPO: Be Unforgettable

While much can be said on the reasons behind Yammer’s success, one has to wonder if the network would have seen as much traction if they would have stuck to their original name, “Workfeed.”

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CityMaps Now Charting The Chicago Area

After adding Boston last week, social mapping startup CityMaps has now expanded the service into the Chicago area.

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How Entering A Twitter Contest Led To A $1 Million Investment

When Stacey and Scott Ferreira responded to Sir Richard Branson’s Twitter contest, the two entrepreneurs never could have guessed how their 140-character entry would change their life and their startup’s course forever.

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Bright Aims To Be The OkCupid Of Job Hunting

Bright.com launched with a splash Tuesday, and it seems to have taken some cues from the world of online dating.

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Pearl: Probably Not A Quora-Killer

Expert query service JustAnswer, which rebranded as Pearl, and Quora both answer questions, but that’s where the similarity ends.

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Screw Affiliate Links: Get Paid To Pin With Pinbooster

What if you could bypass the affiliate system altogether and still get paid by the pin directly from brands?

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Twitter Gives Salesforce Access To 400 Million Tweets For Data Analysis

Twitter says it will partner with customer relationship management outfit Salesforce in a move that will give the latter company access to 400 million tweets for use in data analysis.

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