advertising – Page 3

Let’s Talk iPhone (Advertising)

October 6, 2011

In putting my advertiser’s hat on, I noticed a few interesting features in the newest iteration of Apple’s operating system that has me both excited, and concerned.

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449 views

By Techli

Could Advertising Save Netflix?

September 22, 2011

Seemingly on top of the world only two months ago, Netflix is now under fire for a recent price hike, a failed negotiation with one of their largest content providers, and a rash decision to spin-off their DVD-by-mail business….

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428 views

By Techli

Let Advertisers Pick Up the Tablet

August 11, 2011

…Essentially, Amazon had become the first manufacturer to offer advertising-subsidized hardware. Techblogs were abuzz about this entirely new concept, and some proclaimed Amazon to be paving the way for the future of gadgetry.

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452 views

By Techli

Editorial

Advertiser’s Input: A Business Model Afterthought?

June 30, 2011

Two weeks ago, I attended the 2011 Cable Show here in Chicago — an annual conference celebrating, depending on whom you talk to, the burgeoning world of cable television. Being.

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594 views

By Techli

Editorial

Startups Seeking Advertisers: Tips for the “Road Less Traveled”

June 16, 2011

Two roads diverged in a wood, and I, I took the one less traveled by, and that has made all the difference. -Robert Frost First.

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431 views

By Techli

The Museum of Me: Egocentric Interactive Marketing

June 2, 2011

Interactive marketing is hot s*!t and you’re going to see more and more of it from here on out. We’re in love with the idea of ‘choosing our own adventure,’.

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425 views

By Techli

Chicago Startups

In-Game Sponsorship – The Way of the (Mobile Advertising) Future

September 9, 2010

Tap Me Inc. is revolutionizing the mobile gaming experience, providing an attractive solution for both advertisers and gamers. Currently, most mobile advertising is done through banner ads or other web technology which link to an outside website. If a user chooses to click on the advertising, his or her gaming experience is interrupted while he or she is connected to an outside site. Tap Me Inc. provides a seamless user experience by integrating advertising directly into the game, using what they refer to as an â€œin-game sponsorship and rewards systemâ€.