Adtech – Page 2

Screw Affiliate Links: Get Paid To Pin With Pinbooster

June 17, 2012

What if you could bypass the affiliate system altogether and still get paid by the pin directly from brands?

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551 views

Google, Facebook Are Uneasy Allies On New Taskforce

June 16, 2012

As in Marvel’s The Avengers, there are some uneasy relationships between the members of a new task force to fight shady advertising practices on the web.

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630 views

By Techli

Twitter Gives Salesforce Access To 400 Million Tweets For Data Analysis

June 16, 2012

Twitter says it will partner with customer relationship management outfit Salesforce in a move that will give the latter company access to 400 million tweets for use in data analysis.

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568 views

By Techli

Google-Backed Incubator To Build First Kenyan Supercomputing Cluster

June 1, 2012

A Google-backed innovation community in Nairobi, Kenya, plans to build the first African supercomputer outside of South Africa, which backers hope will be a step toward a more self-sufficient technological infrastructure and community in the region.

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752 views

By Techli

Tweet Content Is Now Fair Game For Targeted Ad Placements

May 29, 2012

New York-based LocalResponse is testing a new targeted advertising initiative that will offer new banner ads based on keywords in social network engagement.

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497 views

By Techli

Foursquare With Ads: Will Users Care?

May 25, 2012

Is Foursquare’s new Chief Revenue Officer Steven Rosenblatt prepared to take the company’s promoted deals to the next level?

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605 views

By Techli

Mastering The Twitter Ad Platform For Marketers

April 10, 2012

Remember when everyone criticized Twitter for not having a revenue model? Twitter thought it would have the last laugh when it launched Promoted Tweets in April 2010. According to estimates.

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524 views

By Techli

Fluent: Pay For Actions Not Clicks

March 6, 2012

New York-based Fluent Inc. placed a bet in 2010 that social media was going to change the industry of performance marketing. As their 2011 top line revenue shows, they bet correctly.

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540 views

By Techli

Could Advertising Save Netflix?

September 22, 2011

Seemingly on top of the world only two months ago, Netflix is now under fire for a recent price hike, a failed negotiation with one of their largest content providers, and a rash decision to spin-off their DVD-by-mail business….

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428 views

By Techli

Sharethrough: Defining Video Distribution in a Digital World

August 25, 2011

Two years ago, I had my first interaction with a fairly unknown startup, named Sharethrough, that tossed a lofty promise my way: the ability to hoist my clientâ€™s branded content to â€œviral videoâ€ status…