When shoe enthusiasts Brandon Williamson and D.J. Grant decided they wanted to create an iPhone app to locate boutique sneaker shops, they called around to see how much it would cost. Turns out it would cost a bit more than they could afford.
So Brandon and D.J. built the Sole Search app themselves. They learned how to program for the iPhone from scratch and the app has been downloaded over 20,000 times. I interviewed these guys to learn how they did it and why.