Becoming More Efficient At Making Stuff People Want – With Brad Flora, Founder of WindyCitizen.com

Upon first glance, Brad Flora’s local Chicago news site WindyCitizen.com appears to be running on the traditional advertising model. But a closer look reveals the ads aren’t just regular banner ads; they’re real time ads, created by Brad himself. I sat down with Brad to learn how he bootstrapped WindyCitizen into a profitable business and has now spun off his real time advertising idea into a new business called NowSpots. This interview is a part of Beyond The Pedway, a site created by Tim Jahn dedicated to discovering what drives creative entrepreneurs.