Location-based apps have become a popular tool for coordinating social life. Users log in to these apps to publish where they are, but this is not enough to give the full social picture of the venue.
Venues have shown interest in SceneTap. Harper said that there have been offers to franchise the technology in new markets. SceneTap is aiming to build on their initial success as it keeps expanding. “It is like a field of dominoes and we’ve knocked through the first layer and if it falls correctly, it will compound incredibly.”