In what could be the most significant pivot in the company’s history, bitly overhauled its services today with a fresh focus on social sharing and curation of viral links.
Today Microsoft has made So.cl available to the public — an experimental research project at the intersection between social networking and search.
[Montreal, Canada] A few weeks ago, @wajam tweeted me this: “Loved your piece on social search, we couldn’t agree more! Can we send you an invite to Wajam so you can see what we’re doing?” To which my response was, “Of course you can!” Two days later, I was on the phone with their Co-Founder and CEO, Martin-Luc Archambault.
Mobile, social, search, cloud computing, location-based — everyone is placing their bets on where technology is heading. Although there’s opportunity in each, the biggest opportunity is something completely different: Social Search.
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