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How To Use Highlight To Generate Traffic

Ambient location app Highlight was the most hyped app pre-SXSW. Highlight promised that it could show you people around you that share points of connection on your social and interest graph. Although it definitely lived up to this promise, bloggers tried to grasp at alternative uses for highlight beyond just stalking for social awkward SXSW attendees.

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What Gowalla Should Have Done

This week, Facebook decided to shut down location-based social travel app Gowalla after acquiring the company  last December. This is not a surprise to tech insiders who called the Gowalla.

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