What Gowalla Should Have Done
March 14, 2012This week, Facebook decided to shut down location-based social travel app Gowalla after acquiring the company last December. This is not a surprise to tech insiders who called the Gowalla.
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This week, Facebook decided to shut down location-based social travel app Gowalla after acquiring the company last December. This is not a surprise to tech insiders who called the Gowalla.
On Tuesday November 29th, the San Francisco-based startup Path relaunched its application, Path 2, as a “smart journal” that records your daily life and shares these moments with your top 150 friends. This similarity left some speculating that Path was setting itself up for acquisition.That is until around 9pm Friday night when CNN reported Facebook’s acquisition of Gowalla.
I’ve been known to go on Foursquare binges – racking up mayoral rights and points like a true pro, but the appeal fades quickly. Bored and unmotivated, I reach full check-in.