In political science, there is a term, “imperial overstretch”, used to describe the overweening, overreaching behavior of large, “imperial” powers. Such behavior inevitably leads to the imperial power stumbling over.
First impressions are everything, especially for a start-up trying to court new users. A lot of start-ups believe it takes expensive design and brilliant imagery to get people to sign-up, when in reality none of that matters. All it takes to increase conversion rate is a solid headline, contrasting call to action button, detailed additional value, and social proof.
28 c
21 c
20 c
21 c
19 c
