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How To Develop Customers Before Writing A Single Line Of Product Code

If you want to test your hypothesis and develop customers before writing a single line of product code, you’ll have to get out of your workspace and in front of real people who have real problems that your startup could potentially solve.

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The Startup Chronicles: A True Tale Of Customer Discovery

When you hang out in the startup scene, it feels unnatural to have a conversation with someone who doesn’t have a smooth silver screen propped up between the two of you. I’ve found that shutting off my computer and getting out into the world to talk to potential customers has been the best business moves I have made recently.

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