August 9, 2011 – New World Ventures has announced their investment in one-stop digital portal SinglePlatform. The $3.25 million round was led by DFJ Gotham Ventures, with additional participation by First Round Capital and RRE Ventures, bringing SinglePlatform’s total funding to date up to $4.45 million.
Launched in January 2010 by CEO Wiley Cerilli, SinglePlatform provides local businesses a single portal from which to manage their entire digital presence, making the days of monitoring and updating web sites, social media and web apps separately a thing of the past. Local business users are now able to publish their storefront online in one place, including menus, photos, specials and services, and across a publisher network that includes more than 11,000 mobile applications, 34,000 hotels, 620 universities, data providers, and major travel and food specific destination sites. SinglePlatform is focused on bridging the gap between time and resources in order to help local businesses be discovered.
“SinglePlatform is filling a key need for both local businesses and digital producers,” said Jeff Maters from New World Ventures. “With a great team and powerful, easy to use product, we believe that SinglePlatform will become the leading solution for local businesses to manage their web presence.”
Prior to SinglePlatform, Cerilli was a founding partner and EVP of SeamlessWeb for ten years. There he led sales, marketing, and business development for the fourth fastest growing private company in the US ranked by Inc. Magazine. SeamlessWeb was acquired by Aramark and recently dropped the -Web from their name.
For New World Ventures, SinglePlatform is the latest investment in the commerce mosaic, which focuses on the proliferation of next-generation commerce technologies and platforms that provide a broad, interconnected array of options to educate, connect with and sell to consumers and businesses. New World Ventures will keep looking for investments in this area; other recent investments include Sittercity, which connects families with child care, pet care and more, and SMS Assist, a national facilities maintenance company that uses technology to simplify services.