Wisconsin-based Recruitment Process Outsourcing (RPO) company Cielo has made a ‘significant’ investment in Talentify, a talent-acquisition technology firm. As smartphone-use is rising, more people apply for a job with their mobile devices. The investment of RPO-firm Cielo in Talentify shows that mobile-first and user-friendly platforms will become indispensable in the current online recruitment scene. Headquartered in Brookfield, Wisconsin, near Milwaukee, Cielo is a global strategic RPO firm for more than 143 clients over 91 countries. Believing that technology is only as valuable as the human experience it improves, it has been a user of Talentify’s platform for some time.
“Cielo invested in Talentify because our vision of ‘boldly changing the way the world views talent’ is perfectly aligned with their brilliant approach to revolutionizing talent acquisition processes for distributed, repetitive hiring,” said Sue Marks, Cielo’s Founder and CEO. Though the exact amount of the investment is not disclosed, Cielo has taken a minority ownership stake. In 2015, Talentify rooted out of three Brazil-based companies. In early 2017, the startup moved its headquarters to Orlando, Florida. It’s the first Results-As-A-Service company in the recruitment and talent industry. Convinced there was a simpler way to leverage technology in recruiting experiences, it created FLUX, a mobile-first platform that combines the best of all career- and recruitment sites as it automatically attracts and screens candidates to schedule interviews with hiring companies. FLUX mingles AI with recruitment marketing, behavioural psychology and an experience design. And the results may be seen: FLUX is said to deliver up to 10x improvement in recent customer success, including a better velocity, quantity and quality of the candidate. “Our consumer-grade, mobile-first experience and programmatic sourcing capability drive down costs by improving conversion-to-hire rates,” said Talentify Founder Othamar Gama Filho. Adam Godson, vice president of global technology solutions at Cielo, added, “The bigger vision here is continuing to change and innovate the way companies hire. We plan to continue to invest in software development, marketing, events and continue to grow through the use of the software at Cielo, as well as helping Talentify grow.” Talentify will partner with Cielo’s leadership team and strategic board of advisors to drive new value into the recruiting market. However, it will remain independent and Gama Filho will continue to lead the business. “If we’re doing this right, and our investors like Cielo believe we are, our products will free up the people who work in talent acquisition to actually work with talent. We will nudge them to take the next necessary action when it is most appropriate,” he added.