Prezent Vivo has appointed Alice Choi as Chief Operating Officer as the AI powered communications company develops a model that combines artificial intelligence with scientific and human expertise for the life sciences industry.
Choi joins the company as it advances its Neo Agency, where AI, scientific expertise and human expertise are brought together to create and deliver medical communications.
Medical communications can involve complex scientific information that requires both technical accuracy and the ability to translate that information into meaningful narratives.
Prezent Vivo is building its platform around that intersection, combining AI software with expert services and flexible consumption models.
Choi brings experience across medical communications, including client services, operations and commercial leadership at organizations such as McCann Health and the Omnicom network.
“Throughout my career, I’ve seen the power of translating complex science into meaningful patient outcomes,” said Alice Choi, Chief Operating Officer of Prezent Vivo. “What attracted me to Prezent Vivo is the company’s commitment to combining AI with human expertise. I’m excited to join the team and help shape the future of life sciences communication by bringing together technology, scientific expertise, beautiful craft and human expertise.”
The company says Choi’s experience will help strengthen its ability to deliver scientifically precise communications at scale.
Her appointment highlights an emerging approach to enterprise AI in specialized industries: using AI to increase the reach and efficiency of existing expertise rather than treating automation as a replacement for it.
