What is one simple way you made your website more visually appealing/interactive recently that anyone can implement?
The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.
1. Added a Live Chat
A simple live chat button somewhere on the website is a way to allow your customers to interact easily with your brand without adding any additional clutter to your homepage. – Josh Weiss, Bluegala
2. Included a Video on Our Homepage
Studies have shown that websites with videos get significantly higher engagement. Have your marketing team create a high quality video explaining who you are and what you do (or hire one of the many “explainer video” companies) and you’ll be well on your way to having a more interactive site. – Mike Seiman, CPXi
3. Incorporated Responsive Design
Since a lot of our audience visits our site using their smartphones or tablets, we made it a point to build a mobile experience that’s arguably better than our website’s desktop browsing experience. After updating our website to be more responsive, we saw a double digit increase in overall conversions which has been very generous to our bottom line. – Firas Kittaneh, Amerisleep
4. Put Our Opt-In Above the Fold
After doing some A/B testing and research, we pushed our navigation menu and other homepage content below the fold and designed a new, clean and simple opt-in form to live above the fold. Not only has this small change improved the overall visual first impression users get when they land on our homepage, but it has also helped us connect with more prospects. – Chad Halvorson, When I Work
5. Considered Consumer Feedback
What questions do people still have after they see your site and how can you make changes to be more user friendly? Customer feedback is crucial. You never want someone to walk away and still not understand what you do. – Amanda L. Barbara, Pubslush
6. Limited Our Calls to Action
You want to guide visitors, not overwhelm them — so think carefully about the number of destinations you offer from each page. – Sam Saxton, Salter Spiral Stair and Mylen Stairs
7. Made It Mobile Friendly
With mobile devices such as smartphones and tablets becoming more popular, you want to make sure your website is mobile friendly to retain the attention of mobile users. Doing so makes it more interactive to a wider audience, who you would be otherwise unable to reach. – Stanley Meytin, True Film Production