GPS technology has enhanced the lives of many through numerous ways. Helping truck drivers coordinate their routes, tracking down missing pets or even helping to arrive at an event without getting lost. Now, one Indiana based company see potential in this technology, as a novel feature for women’s handbags. Aubry Lane designs and produces handbags that fuses GPS tracking technology and cellular “S.O.S.” devices to alert contacts if the user encounters danger or when the bag is lost.
Jordan Hetlund
market, and currently has plans to expand into Mexico next, followed shortly by Brazil. Additionally, the company has released a series of kids bags along with their traditional collection targeted at women between the ages 16-89. “Aubry Lane is a first of its kind safety technology and fashion company. We were founded to help provide a new market to provide safety to women and children using a fashionable container,” states their website. In other parts of the Midwest, GPS technology is being used in a variety of innovative ways. For example, earlier this year, Cleveland-based surgical navigation startup Centerline Biomedical Inc. announced its plans to enter the market this year with its GPS-like system that provides 3-D guidance during endovascular surgery. Last year Centerline enjoyed great success with the news that it closed a Series A funding round in December, a great achievement following several pre-clinical trials. We are seeing more companies use technology through novel methods to produce products and service with a positive impact on the local community. Who knows, one of these bags might even save someone’s life one day.
