branding

Lawsuit: Make “Google” A Generic Term For Search

Linguistic conventions and trademark law are being put to the test by a lawsuit in which Phoenix, AZ resident David…

14 años ago

Seth Godin, Gary Vaynerchuk, And Others Chart The Demise of Mass Marketing

Let's face it, the primary reason you go to a conference named The Art of Marketing is to hear provocative ideas…

14 años ago

YouToo? Video Site Fights for Trademark

Forgive me if I am behind the times, but I’ve just recently discovered YouToo.com, and the site’s painfully obvious trademark…

14 años ago

Who Dat? Who Knows (and That Might be a Good Thing)

When the NFL and a private company both tried to lay claim to the exclusive right to use “Who Dat?”…

14 años ago

Even the Wisest of Men and Machines Can Be In Error

“Sometimes even the wisest of men and machines can be in error.” That 1984 quote from the one and only…

14 años ago

Revisiting the Californication Trademark Dispute

For those who don’t know, “Californication” is the name of both (i) a 1999 album, song and music video by…

14 años ago

KeyLimeTie | Software Development Stylists

KeyLimeTie thrives on connections. A snowball effect spawned by close connections has developed into a highly successful Interactive Software Design…

15 años ago