Payment processing shouldn’t be a road block for SMBs

We live in a time in which making a payment gets more technologically advanced by the hour. Customer preferences for varied payment methods, guaranteed security, and loyalty programs increasingly demand sophisticated payment methods that strain SMBs. Currently, payment processing software and technologies heavily favor large enterprises who can afford to keep up with the latest and greatest payment services and capabilities. When shopping from well-established businesses like Starbucks or McDonald’s, customers get the choice to pay in numerous ways, like mobile payments, loyalty cards, gift cards, etc. Fun emerging technologies that are often unfortunately out of the reach of smaller businesses due to the pricing of such systems. Tidal Commerce, headed by CEO Drew Sementa, has focused on creating holistic payment solutions for SMBs (which include plans for credit and debit card processing) that offer advanced functionality for a fraction of the price of solutions aimed at the big guys.