Ohio’s Jifiti Launches Built-In Consumer Financing Feature For Gift Registry Completion

Jifiti, the leader in branded gift registry solutions, today announces the launch of its latest version gift registry platform. The groundbreaking platform includes a first-of-its-kind built-in consumer financing element that allows registrants to apply and receive financing for everything that is left on their registry after the event.

Jifiti’s gift registry platform is a white-label solution for retailers to easily launch their own branded, state-of-the-art gift registry experience. The platform requires little to zero system integration and IT resources on the retailer’s end. It includes native mobile apps, desktop and mobile experiences and in-store kiosks. Jifiti’s gifting platforms are utilized by some of the largest brands in the world including IKEA, NIKE and Nebraska Furniture Mart.

In it’s newest release, the platform includes a brand new component that allows registrants to finance items left on their gift registry after their big event. The experience is built in to the registry and allows registrants to seamlessly apply, get approved and checkout for their items all within the platform.

Jifiti’s gift registry financing plugin works seamlessly within a Jifiti powered gift registry or any existing registry. After the event, registrants can easily apply for consumer financing with the click of a button in order to complete the purchase of items left on their registry. Once approved, the funds are applied to a digital prepaid mastercard which is used to checkout for the leftover items. The platform requires zero integration with the retailer systems and can include the retailer’s existing completion offers.

The wedding gift registry market is estimated at $19 billion annually in the U.S. Registrants expect 50% of their registry to be purchased, and 91% of gift registries are not completed. Rather than have dollars of remaining non-purchased gifts on registries, Jifiti’s new platform benefits both retailers and registrants by allowing registries to be completed. With the click of a button, registrants can apply for financing directly in their registry and purchase everything they still want with easy monthly payments. As gift registries move beyond engagements and baby showers, a retailers completion program will be a huge consideration when selecting where to register.

“We’re proud to be leading the way in the gift registry space with the most advanced platform and functionality in the market” said Yaacov Martin, Co-Founder and CEO at Jifiti. “Today we are introducing the first-of-its-kind financing component for any gift registry. It’s a game changer because retailers have a very unique glance at what their customers really want since the products were added to their registry. Our platform enablers any retailer to offer their shoppers instant financing via a single installment loan and easy monthly payments with a click of a button.”