Accounts are linked to Facebook, though that information is not shared with potential dates. Instead, that verified identity makes it easier to enforce bans — which are triggered by one reported inappropriate incident, after which a screen capture is reviewed and the team makes a final decision (false reports are also taken seriously, with just two also resulting in a ban.)
It’s all about safety, said Hunt, who calls the system a “perv-alert functionality.”
“Safety in mobile casual dating means that you don’t end up seeing dudes taking their pants off,” said Hunt, who referred to those incidents as the “Chatroulette Problem” — a loose moderation system that resulted in that site becoming, in her words, a “geek infested penis gallery.” The team that created flikdate is comprised entirely of women, a relative rarity in the development world. But while Hunt acknowledges that fact informed the app’s design, especially the moderation system – she prefers to let Flikdate stand on its own merits.
“We’re not shy about pointing it out for sure – but at the end of the day the general public is not falling in love with flikdate because of the all-female team,” she said. “It’s all about the product.” The service generates revenue by selling “fliks,” an in-app currency that can buy longer conversations or new dates. Users get a modest daily count, but they can buy 25 more — enough for 25 dates, or five extended ones — for $0.99. Even more basically, Hunt said, the app is an effort to reduce disingenuity in the online dating scene. Rather than spending hours configuring a profile and arranging real-life meetings only to discover dealbreaking negatives — or positives — moments into an actual date, Flikdate throws users straight into that pivotal moment.
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