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A $1.2 Billion Lesson In Branding From Yammer’s CPO: Be Unforgettable

While much can be said on the reasons behind Yammer’s success, one has to wonder if the network would have seen as much traction if they would have stuck to their original name, “Workfeed.”

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Breaking News: Microsoft Announces Yammer Acquisition For $1.2B

After weeks of rumors, Microsoft just confirmed it is acquiring the enterprise social network Yammer for $1.2 billion in cash.

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Gliph: Turn Your Digital Identity Into An Ice Cream Cone

Imagine meeting someone for the first time before the era of smartphones and social media. You have to get to know them slowly because you can’t Google them. A new identity app, Gliph, aims to recreate this natural connection.

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St. Louis Gives $50K To Startups [Video]

Looking to transform downtown St. Louis into a technology hub, the non-profit organization, ‘Arch Grants’ awarded 15 grants to startups of $50,000 each

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CityMaps Now Charting The Chicago Area

After adding Boston last week, social mapping startup CityMaps has now expanded the service into the Chicago area.

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Brand Blitzkrieg! Smart Tools For Smart Names

Brand names need to be relevant and functional. Here are three tools to help you brainstorm and research names for max recognition and online real estate.

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Vero Founder Wants To Hit Email Marketing “Sweet Spot”

Vero wants to cash in on a “sweet spot” between direct marketing and promotional email messages.

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New York Legal Experts Warn Against Dangers Of Crowdfunding For Startups

Think that the new crowdfunding law wil help your startup get free and easy money? Not so fast, according to New York’s top legal and accounting experts.

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Meet The Boston Startup That Helps Ads Go Viral

A Boston-based startup says it can work with advertisers to turn promotional clips into viral sensations on the social web, but the company’s founder says that it’s more about brand engagement than mind control.

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CEO Sundays: Why Your Company Doesn’t Have To Be The Next Instagram

Odds are, you’re not going to build a $100 million business. And that’s more than ok.

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