Business

Making Sense reaches select tier in Anthropic’s Claude Partner Network 

Making Sense, a technology consulting firm that has spent more than two decades building software for mid-market and private equity-backed companies in the United States, has been named a Select.

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Advertising sales teams are looking beyond traditional CRM workflows

Selling advertising involves more than maintaining client relationships. Media sales teams must understand available inventory, develop proposals, negotiate rates, manage contracts, coordinate campaign launches, and ensure that booked placements translate.

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From automation to autonomous workflows: AI is changing how advertising teams operate

Artificial intelligence is changing how advertising businesses manage campaign workflows. While earlier automation tools focused on repetitive tasks such as data entry and reporting, newer systems are being designed to.

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Founder Shield transitions to The Baldwin Group brand as it becomes innovation practice

Insurance brokerages serving startups must adapt to businesses whose risk profiles evolve as they raise capital, launch products and expand into new markets. Founder Shield has built its business around.

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Why application integration is becoming a critical part of enterprise modernization

As companies adopt more cloud services, SaaS platforms and AI-powered applications, connecting their technology systems has become an increasingly complex task. Business processes often depend on information moving between customer.

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McCarthy Tétrault adopts AI platform as legal teams rethink document review

Artificial intelligence is becoming part of the legal industry’s efforts to manage growing volumes of digital information. From litigation and investigations to regulatory matters, legal teams must review large collections.

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Sonata Software earns Microsoft AI recognition as companies prepare for agentic computing

Microsoft has recognized Sonata Software with the 2026–2027 Microsoft AI Business Solutions Inner Circle Award, placing the company among the top tier of its global AI Business Solutions partner network..

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Mars-backed Leap Venture Studio wants pet startups that can prove their science 

Nearly a quarter of U.S. pet owners spent less on their animals last year, according to the American Pet Products Association (APPA), which found that 22% of owners cut back.

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MacLean-Fogg expands AI coaching across its employee development programs

For many organizations, employee development remains constrained by a simple problem: traditional coaching does not scale easily. One-on-one coaching can be valuable, but it is often limited to a relatively.

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Why cloud cost management is becoming a strategic priority for US enterprises

Cloud infrastructure gives businesses the flexibility to scale applications, process data, and introduce new digital services without maintaining all their own computing resources. However, as cloud environments become more complex,.

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