computer code

Talent agencies are not just for models and actresses hoping to make it big in the entertainment business. The newest hotspot for talent is in engineering. If geeks are the new rockstars, then former Foursquare head of talent Morgan Missen is with the band.

Missen will be opening her own talent agency, called Main, that will focus on serving the software engineering community. Hiring top engineering talent has gone beyond challenging to almost impossible for many ambitious startups. The small talent pool combined with competition from a growing number of startups is causing companies to change their talent acquisition strategies, from offering perks like in-office massages, to outright stealing employees from other top technology companies.

Missen is hoping to both help build engineering teams for startups, and help guide individual engineers through the onboarding process at companies. With many startups offering new employees attractive benefits like equity with vesting schedules, navigating through contracts and relocation packages can be confusing for those who are not so business savvy.

Missen’s talent agency fills a hole in a niche market that has needed a service like this for a long time. Many startups are still founded over a handshake and a beer. The informal culture of technology startups can sometimes leave potential business relationships ambiguous. The startup industry does need an independent agency that can professionally advocate for young or inexperienced developers. Main will work with talent that is navigating the ins and outs of multiple job offers. The agency will help engineers decide who to work for, how to evaluate offers, and how to negotiate benefits.

With an impeccable track record, which includes talent acquisition at International Programming & Systems, Google, Twitter, and Foursquare, Missen already has a rolodex ( a digital one of course) that extends to some of the top talent working in digital technology today. Main is expected to launch within the year.

Image provided by pond5 – the world’s stock media marketplace.

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