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New Media Startups Meet Old Media Buyers

Towards the tail end of Chicago Ideas Week last month, I was fortunate enough to sit down with Brian Wong at the Exclerate Labs-hosted Startup Weekend event. If you’re not.

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Sharethrough: Defining Video Distribution in a Digital World

Two years ago, I had my first interaction with a fairly unknown startup, named Sharethrough, that tossed a lofty promise my way: the ability to hoist my client’s branded content to “viral video” status…

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