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Should Your Startup Pay For A Celebrity Tweet Endorsements?

Startups should pay celebrities to endorse their companies to see a huge return on investment. Here are the best potential celebrity endorsements.

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Sharethrough: Defining Video Distribution in a Digital World

Two years ago, I had my first interaction with a fairly unknown startup, named Sharethrough, that tossed a lofty promise my way: the ability to hoist my client’s branded content to “viral video” status…

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