Earlier this year, Chicago-based DealsGoRound rebranded as MyCabbage after raising $950,000 in new investment from Lightbank, I2A, New World Ventures and several angel investors. While DealsGoRound was a daily deal aggregator, MyCabbage has evolved into a way for users to save and organize coupons and deal offers. With so many offers going digital this holiday shopping season, there has never been a better time to build a hub for users to save, organize, and plan their holiday shopping and dining experiences from within one app.
In addition to sharing and scheduling deals, the app also pulls in review information from Yelp to display on bar and restaurant deals so that you can decide whether or not to buy a new deal, powered by the former DealsGoRound deals marketplace.
MyCabbage’s powerful social features and value proposition are strong, but the branding may alienate an entire market of users who are used to the slick minimalist aesthetic that is powering the newest generation of apps. According to MyCabbage, the largest demographic of users is in the 25 – 34 age bracket. The team includes people who have an impressing array of backgrounds, including University of Illinois, M.I.T., the Illinois Institute of Technology, and professional experience at IBM and Google. Luckily, the team has listed an open position as a Front-end UI/UX Designer. Even just a few changes to the overall look and feel of the app could drastically improve an already impressive feature set.