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Techweek Chicago 2012: This Year in Conference Swag

Let’s face it: the only perk second to learning about awesome new startups at a tech conference is the swag, and Techweek had plenty of it. How do the goodies stack up, and what hidden messages do they reveal about the companies they represent? Also, who had the coolest swag?

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A $1.2 Billion Lesson In Branding From Yammer’s CPO: Be Unforgettable

While much can be said on the reasons behind Yammer’s success, one has to wonder if the network would have seen as much traction if they would have stuck to their original name, “Workfeed.”

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Brand Blitzkrieg! Smart Tools For Smart Names

Brand names need to be relevant and functional. Here are three tools to help you brainstorm and research names for max recognition and online real estate.

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CEO Sundays: Why Your Company Doesn’t Have To Be The Next Instagram

Odds are, you’re not going to build a $100 million business. And that’s more than ok.

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CEO Sunday: Running Your Business In The Cloud

Technology is finally at a point where entire businesses can be run in the cloud. Gone are the days of servers, firewalls, desktop computers and armies of IT staffers — if you’re a startup that is.

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Does 4Chan Reflect Our Culture’s Morals When No One Is Looking?

The Guardian once described the 4Chan community as “lunatic, juvenile… brilliant, ridiculous and alarming.” Can we add to that racist and sexist?

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Editorial: Hey, Paul Graham, It’s Not About Facebook

Y Combinator founder Paul Graham tells portfolio companies to prepare for some lean times. Facebook did not need to be his whipping boy.

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Nintendo Finally Caters To More Serious Gamers, But Is It Too Late?

During today’s E3 press conference Nintendo announced that some recent triple A titles will be making their way to the company’s upcoming console, the Wii U, but will it be enough to bring serious gamers back?

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A Beer Company Is Not A Technology Startup

Why are technology venture capitalists investing in beer company whose main selling point is a Hollywood actor co-founder and a retro package design?

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The Advantages To Staying In Stealth Mode

Stealth mode startups aren’t taboo. In fact, one third of this summer’s TechStars Boulder class is in stealth mode. Check out these tips to see if your startup should stay below the radar.

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