Rally St. Louis Gears Up For Official LaunchBY: Kathryn Hough | October 4, 2012
In December 2011, Forbes ran a piece called St. Louis Doesn’t Suck by writer Aaron Perlut. Little did Perlut know that less than a year later, his infamous title would turn into a full-fledged movement. While Perlut insists that his post was just a way for him to vent his frustrations, the title struck a chord with people. The movement that has come out of his post, called Rally St. Louis, is getting ready for its official launch in late November.
According to Perlut, Rally St. Louis will be “a community-powered platform designed to harness the creativity and passion of residents and establish the region as a great place to work, live and play.” Community business leaders who are also involved in the initiative include Joe Reagan of St. Louis RCGA, Kathy Osborn of the Regional Business Council, and Jack Oliver of Bryan Cave Strategies to name a few.
Perlut is the founder of St. Louis-based digital agency Elasticity. While Perlut has lived in a number of large cities in America, including New York City and Miami, he has found St. Louis to be a great place to raise a family and start a company. Perlut’s rant on Forbes about his frustration with St. Louis being called “one of the 10 saddest cities in America” by Yahoo! Health resonated with hundreds of St. Louis residents who commented on and shared his column around the web.
While few clues about the content of the Rally St. Louis plan are on Rally’s teaser site that launched recently, the Rally initiative is likely to be similar to the semi-farcical yet on point plan that Perlut laid out in his original post on Forbes. In his original plan, he called for a website to serve as a digital centerpiece of the movement. That will most likely be unveiled during the secretive November launch. Perlut also called for a social media, PR, SEO, and media blitz to spread the word about the successful business leaders of St. Louis.
According to the Rally St. Louis website, “the Rally St. Louis project is a first-of-its-kind crowdsourcing and crowdfunding platform that generates ideas and uses funding from the region’s residents and then uses those ideas to help market a greater St. Louis.” The website also claims that people will be able to submit and vote on their favorite ideas about how to market the city of St. Louis.
Though we will all have to wait until November to see what Perlut and the team behind Rally St Louis has in the works, it’s likely to be the big PR push that the growing St. Louis startup ad technology ecosystem needs.
Kathryn HoughKathryn is a writer for Techli covering ecommerce, social, and the startup hubs of Portland, St. Louis, and Chicago. She is the CMO and co-founder of Huedio, a startup that is currently in stealth mode. Kathryn was an early employee at DailyBurn, a TechStars class of 2008, which was acquired by IAC in 2010. Prior to her foray into startups, Kathryn co-founded the New School Free Press at New School University.
I Know this is just a Crazy Idea to Help the Homeless is STL.
There is a 370 acre Campground, Camp Zoe that was seized by the government. that is sitting going to waste when it could give the needy not the Greedy a place they could call Home.
Open It Up to the Homeless and give Larry Rice some Buses and the key to the place and let them live off the land.
Because we all know we need to put more money into a place where i can hang some artwork done by my kindergartener. Artwork is in the eye of the beholder, one mans junk is one mans art. someones LIFE has a Heart Beat and to Me thats Priceless.
STL OPENS 1st Ever Homeless Community -Can You See the Headlines.
( Oh wait you only want to put STL in a good light, NOT what would really help Thousands instead of a few that only have other interests in mind.