Russell Roering

Russell Roering



Russell Roering is a 13 year veteran of Information Technology and a Microsoft Certified System Administrator who has held nearly every IT position from bench tech to Systems Administrator. Upon getting a taste for marketing in 2007 and growing into an award-winning Marketing Manager in 2008, Russell has now combined his two passions and become one of Milwaukee’s leading authorities on social media for start-up businesses. He also enjoys social media consulting and serving as a content creator for several PR and tech blogs including Flyover Geeks and Spin Sucks. Russell prides himself on his sharp-witted content and everyman viewpoint as he reports on Milwaukee-area start-ups and social media marketing. You can find his blog at http://socialmediabrat.com.

RECENT:

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  • SocialDevCamp: 5 Awesome Things and 5 Things You May Have Missed

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    (Disclosure: Tech.li was a media partner of SocialDevCamp) I had every intention of writing a full guide on the two-and-a-half day goodness of SocialDevCamp this past weekend. I felt, however, that those who wanted to be there were, and those who didn’t wouldn’t be interested enough to read the article. So for those who wanted [...]

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  • social-dev-camp-selections

    7 Reasons Why Social Media Enthusiasts Can’t Miss SocialDevCamp

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    Social media fatigue is real, and so is social media event fatigue. I’m as guilty as the next geek of sifting through the endless array of tweet-ups, conferences, and webinars and thinking “will this one really add value or visibility for me or my company?’ Maybe your only criterion is that it has to have [...]

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  • knockdown ninja2

    Lower Show Prices by Social Sharing with KnockDown Ninja

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    Milwaukee-Area startup KnockDown Ninja employees seem to have a flair for the dramatic: they are not simply looking to help you save a few bucks on tickets to popular events; they want to cut them down ninja-style. Owners Zach Gohr and Dan Voell have developed a 2-step process for encouraging people like you to share [...]

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  • TechWeek Blows Through the Windy City

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    Full disclosure: I am an employee of Edelman, a major sponsor of TechWeek. However, I have not been additionally compensated by Edelman for writing this article, and any views expressed are my own and not representative of Edelman or any of its clients. A virtual tech explosion hits Chicago this week in the form of [...]

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  • friendgrave

    Should Your Facebook Profile Outlive You?

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    MyFoxChicago recently ran a story on deceased loved ones “living on” (so-to-speak) through active Facebook profiles. As I did more research on the topic, I began to find it a bit morbid, and even a tad creepy. Facebook does allow you to “memorialize” the decedent’s profile by providing them with some details and filling out [...]

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  • StageBloc Logo

    StageBloc: Where Website Development, Music Meet and Rock

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    Whether your band still plays garage gigs or is being billed as the next multi-platinum sensation, the talented website developers of Stagebloc are bringing you a design and development tool that is (forgive the pun) music to your ears.

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  • cowork

    Coworking Spaces Can Offer Unique Networking Opportunities

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    As freelancers, we love the freedom of setting our own schedules and choosing our own customers. For me, being a freelancer means that there are days where I’m working 15 hours straight and eating every meal in front of my computer. But it also means that I can take a break three times a week [...]

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  • cyberbully

    Cyberbullying Hurts the Ones You Love

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    I think it is safe to say that I am a fan of technology and the newfound freedom it has allowed us. While some would argue that we are more tethered to our devices than ever, I would argue that having a world of knowledge at our fingertips means we’re constantly driven to want to [...]

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  • smc

    Revitalized SMC-Milwaukee Promises a Resurgence

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    Full disclosure: I am credited by many as the one responsible for the resurrection of the Milwaukee chapter of SMC. I like to think of it more as a collaborative reopening of a new avenue for people of all skill levels in social media to feel like they have a group to bounce ideas off [...]

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  • zaarly

    Commerce App Zaarly Helps Get Things Done

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    While in Chicago this past week, I attended the Chicago street-team launch of Zaarly, and I have to say that I was impressed at the concept. Zaarly is an application that lets you post your need for a product of service, but also tell the potential seller what you are willing to pay for it [...]

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  • babybathwater

    Filtering Communications: Throwing the Baby Out with the Bathwater?

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    “One of the effects of living with electric information is that we live habitually in a state of information overload. There’s always more than you can cope with.” This quote by Marshall McLuhan has more than a small ring of truth to it. Anyone with an Internet connection or a Smartphone can now access hundreds [...]

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  • fbl3

    Facebook Fans as Intellectual Property

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    During a recent online conversation, there was a discussion regarding the actual dollar value of a “Fan” or “Like” received on a company’s Facebook page. While I sat and thought about it, a term from a bygone Accounting class hit me: Goodwill. For those unfamiliar, the term “Goodwill” as it pertains to a brand means [...]

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