Lee Schneider
Lee Schneider
Lee Schneider is the founder and Communications Director of Red Cup Agency in Santa Monica, CA. Red Cup builds online communities around startups and new ventures. He teaches media and crowdfunding for the USC School of Architecture, where he is a member of the faculty. He teaches business marketing at General Assembly in Los Angeles. He is the founder of Digital Fundraising School, an online crowdfunding academy teaching media-makers, entrepreneurs and tech visionaries how to succeed at crowdfunding. He has more than 20 years experience in film and documentary production. Married, he is the father of three.
 

Lee's RECENT POSTS

Club W: A Startup Growing a New Kind of Wine Business

Club W is the wine club Xander Oxman always wanted. It didn’t exist, so he created it with his co-founders Geoff McFarlane and Mark T. Lynn. Four years later, the startup is succeeding as a...  [Read More]

A Renter’s Problem Equals a Startup’s Solution

Jonathan Eppers, RadPad’s co-founder and CEO, started the company because he was looking for an apartment. RadPad was his solution. It turned out to be a good one. It’s received $12.8M in five rounds from...  [Read More]

Plated Serves up NYC Startup Success

Shyp will pick up your package and mail it. Postmates will deliver food to your door. Drizzly will bring the booze. Plated is a different kind of delivery service. It delivers a primal cooking experience, and...  [Read More]

ThinkCERCA: How to Get Ed-Tech Startup Traction

Here’s a challenge: How do you create a startup to teach critical thinking skills to kids?  Now, an even deeper challenge:  How do you convince investors to back you ?  ThinkCERCA is an online platform...  [Read More]

How to Pitch Your Startup: Advice from an Angel

If you want to know how to best pitch your startup, why not ask an angel?  Yi-Jian Ngo is the managing director of Alliance of Angels, one of the largest and most active angel groups...  [Read More]

Taplet Enters the LA Startup Picture

The Internet thrives on images. That might surprise you, since we are all swimming in a river of emails and texts, but consider this: On YouTube worldwide, 300 hours of video are uploaded every minute....  [Read More]

LA Startups: Attracting A Diversity of Talent

Early startup founders in LA needed optimism, but they needed money and staff even more. Both would prove challenging to come by, at first. ‘I think that you have to work a bit more in LA...  [Read More]

Coloft: A Piece of LA Startup History

Avesta Rasouli got me laughing as he described the mind of the startup founder. ‘Optimism is almost like a condition that you have,’ he said. ‘It just hasn’t been diagnosed as a problem.’ Optimism, believing...  [Read More]

Los Angeles: Dawn of a Startup Town

You could argue that Los Angeles has been a startup town from way back, but then you would be wrong. Sure, there was a hardcore tech base here in aerospace, and an engineering base at...  [Read More]

The LA Startup Ecosystem is Different

When I speak to startup founders and VCs in LA, I always ask what makes LA’s startup scene different from San Francisco’s. I started getting an answer that surprised me at first, perhaps because it was so...  [Read More]