Kriti Vichare
Kriti Vichare
Kriti Vichare is a marketer, entrepreneur and cartoonist. She is the illustrator and co-founder of #entrepreneurfail: A Humorous Look at Finding Success, a comic about the ironies of starting a company. Sign up at to get exclusive never-before-published comics. Kriti is also the founder of IdeaKube, a company that facilitates brainstorming and networking through ‘ideation parties.’ Kriti was a former marketer at PepsiCo and Kraft Foods. She holds an MBA from NYU Stern, and a BS and MS from Carnegie Mellon University. You can connect with her at


Plead For A Lead [COMIC]

If you have to beg…you’re probably not working on the right leads.  Planning, executing, and closing the sales for your venture are arguably the most important tasks in starting a business. Too many new entrepreneurs...  [Read More]

Converting A Hobby To A Business: The Reality [COMIC]

Pursue your passion…and you’ll never work on your passion a full day in your life…   Wait…that’s not how the old adage goes, is it? Isn’t it true that if you work on something you...  [Read More]

Top 10 Things An Entrepreneur Never Says: Are You A Wantrepreneur?

The term “wantrepreneur” may have a derogatory connotation, indicating someone is a wannabe entrepreneur.  I think every successful small business owner was once a “wantrepreneur, ” so it’s not really a bad thing to be...  [Read More]

Startup Street Signs: How Starting A Business Is Like Learning to Drive

Take that exit now! There are many similarities between learning to drive a car and becoming an entrepreneur.  The similarity between getting behind the wheel versus learning how to start a new company? Both options...  [Read More]

The Clueless Entrepreneur’s New Year’s Resolutions

It’s that time of the year again.   You’ll see a million posts and articles about what to do and how to make this New Year more productive.  In the midst of all the hacks...  [Read More]

Drown In Inventory Or Save a Tree – COMIC

“But when are you going to launch the printed version of the book? I still like leafing through physical books. It’s unfortunate that you are only launching an e-book.”  Sure, the thought of launching a...  [Read More]

It’s a Work-Ation Vacation (COMIC)

“It’s not a good thing when vacation is even more mentally and financially more stressful than your day-to-day life.” Start the vacation countdown. In a corporate job, vacation days are literally vacation days – you...  [Read More]

A Day in the Life of: Corporate vs. Startup [COMIC]

Adapted from “Cheating on Your Corporate Job: A Comic Look at the Startup Dream” By the creators of #entrepreneurfail Psssssst. Hey you! Yes, you… the one reading this. We know who you are. You’re one of us…...  [Read More]

Job Secrecy: Startup In The Closet

Shhhhh…Keep it under wraps! A friend of mine left his corporate job a couple of years ago to pursue “a revolutionary idea,” as he called it. “What is it that you are working on,” I...  [Read More]

Don’t Get Marginalized: Know Your Numbers

It can happen anywhere – in a public bathroom, on an airline, at a cocktail party. You don’t want to be caught clueless, and of course you don’t want to lie. What will you do...  [Read More]