Aaron Perlut
Aaron Perlut
Formerly a sexy beast and now an overweight 40-something, Aaron Perlut is a partner in St. Louis-based Elasticity and longtime contributor to Forbes.com, HuffingtonPost, ESPN.com, VentureBeat and several media outlets that are only interesting to people who enjoy bacon and mustaches.
 

Aaron's RECENT POSTS

Startups Can Have A Tasty Culture Too

Five years ago on Jan. 1, along with two partners, I started a services business at the depth of the worst economic conditions in the U.S. since the Great Depression. As our company, Elasticity, reaches...  [Read More]

aisle411 Continuing Trajectory Towards ‘Kind Of A Big Deal’ Sta...

After recently announcing a $6.3 million raise led by Cultivation Capital, St. Louis-based indoor retail mapping platform aisle411 that helps consumers quickly find what they need while shopping, continues its trajectory upwards. The company — which is used by major retailers...  [Read More]

Geyrhalter Offers Startups Keys To Launching Brands

So you’ve successfully crafted a solid new business idea and gathered funding to transform your vision into a tangible product or service. Now, one of your many challenges is to launch as a brand. “Most...  [Read More]

Groupon For Groceries Startup Aisle50 Secures $2.6 Million

Aisle50, the Chicago-based “Groupon for groceries” and Y Combinator alum, announced today a $2.6M Series A financing led by Origin Ventures, with major participation from August Capital. Co-founded by former Forbes magazine writer and noted...  [Read More]

CafePress Debuts CafePress TV with Sharknado Q&A

If you’ve been using that thing called the “Internet” for the past 14 years or so, you might be familiar with a little website called CafePress.com. You know, the guys who were in the thick...  [Read More]