Canadian airline WestJet has released their special Christmas video called, “WestJet Christmas Miracle,” and it already has over 29 Million views since being uploaded.

“This year, we wanted to turn our holiday campaign into a tradition by doing something that’s never been done before,” said Richard Bartrem, WestJet Vice-President, Communications and Community Relations. “Inspired by the notion of real-time giving, we wanted to surprise our guests with meaningful, personalized gifts when they least expected them. Being able to show our guests how much we care with gift-giving, a tried and true holiday tradition, resonates with WestJetters as much as our guests.”

That pretty much says it all. Watch the video above to see how powerful a well crafted (and well budgeted) P.R. video can make a difference when done right.

If you are interested in more, check out VP Richard Bartrem on why they made the video:

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